Social media has become one of the most effective methods of community building and branding. Engage, inform and entertain your customers with memes, videos, surveys, and more. Monitor the highest performing posts in an easy-to-use dashboard to easily replicate success. Plan ahead and schedule social media posts that align with your overall marketing plan. Build your own community of brand loyalists with an effective social media strategy.
Become A Thought Leader Through Customer Engagement
Customers may not always need your services when they are exposed to your marketing efforts, but if you engage your customers with thoughtful content you have a better chance of being remembered for a referral or future business. Social media is the perfect place to post helpful content that positions you as a key opinion leader in your industry.
Here are a few types of content you can create to set yourself apart as a thought leader.
Develop A Social Media Calendar To Plan And Publish
Don't reduce your social media communication strategy to random musings. Become top-of-mind for your customers and prospects with social media planning. Every post should have a goal in mind, and it should contribute to brand awareness or sales. Carefully craft an overarching theme for the month or even the quarter. Plan multimedia messages with a balance of promotion, brand awareness, industry information and products. It is also important to share relevant information from third party resources that can benefit your customers.
Your social media calendar should support the following:
Manage Multiple Social Media Accounts In One Place
Manage all of your social media accounts in one easy to use dashboard. Post to all of your pages, respond to inboxes and direct messages, and review analytics conveniently. Track your social media campaigns so you can improve ROI and grow your business. Increase team efficiency with user-based permissions to review and approve posts.